How to create a color story

This article deals with the exercise of mapping out what aspects you need to tell about your product, company, service, etc.

Instead of trying to map colors back to cultural associations (which are not fixed across all cultures, but change with every micro-culture), it’s better to assign meaning to each color and stick with it.

The author thinks that we could do better than just talking about the feel of colors, and could instead assign functional meaning.

Read more:
https://medium.com/design-story/how-to-create-a-color-story-aa75a62bf953